HISTORY The idea behind this young and premium brand was established by three siblings Isabelle, Andra & Ferdinand Gallhöfer in Germany in 2010. The family’s mix of international fashion experience set the basis for finally designing their own collection in 2010, “made with love”. The trio was hailed as young and upcoming designers at the St. Andrews Charity Fashion Show for the same collection. In 2011 and 2012 byMi successfully expanded and sold its collections and gathered over 80 premium retailers in Germany, Austria, Switzerland & Italy. Scandinavia is now one of the next markets to be offered their fantastic high quality collections. PHILOSOPHY byMi’s high quality blouses underline the individuality and beauty of every single woman through it’s perfect fit in every size (32-48). byMi is a classy but modern and timeless blouse that fits at any occasion. byMi’s philosophy is to combine modern elegance with feminine practicability. Our ambition is to create classic pieces that make you feel comfortable and look gorgeous emphasized by the usage of highest quality yarn. A long cut & many buttons, diversity of colours, stitchings and love to details are the highlights of byMi’s collections. HIGHLIGTS The main influence for our SS 13 collection is the belief that trends will come and go, but style function and quality will always remain timeless. Be inspired by our fine blouse selection in new pastel colors, happy and cheerful prints, and as always….lovely details.